Design Direction
for people building something real.
As a former Director of Design for a mission driven company, I help founders, creatives, and individuals with a strong point of view refine how they show up — so the product or business is instantly recognizable and trustworthy.
Are we a fit?
My value is in cutting through noise and making good things stand out. It’s calm, decisive stewardship of your vision into visuals— so your communication feels as intentional as your product.
This direction is for you if you:
Have a product, practice, or point of view you care about — and want the visual marketing to truly match the quality
Feel scattered across all your visual surfaces (site, socials, deck, emails, packaging, ads)
You want a visual and narrative presence that reflects who you are as much as what you make.
Want fewer decisions, more coherence, and calm expertise over hype, volume, and endless options
While much of my work is with products and small teams, I also work with individuals whose name is the brand — founders, artists, consultants, and public-facing creatives.
In these cases, design direction focuses on clarifying how you show up visually and publicly: your website, portfolio, social presence, and overall tone, so you attract the kinds of clients, opportunities, and collaborations that reflect who you are and what you do
What I Do — The Transformation
Clarity. Systems. Process.
I help guide:
Taste translation — turning your intuition into a repeatable visual standard
Brand clarity edits — tightening, simplifying, unifying
Visual identity & brand systems — type, color, asset definition, and written tone
Marketing art direction — website look/feel, landing pages, social templates, campaign direction
My Process
0
Intake
you share what exists + what’s not working
1
Align
I create a brand “taster” to confirm voice, personality, and direction.
2
Proposal
A clear sense of how I can help, with scope and cost upfront — or guidance if it’s not a fit.
3
Collaborate
We work together to deliver something you can actually use, with a clean handoff.
Request a free consultation
Request a short call to see if we’re a fit. If it’s not, I’ll still point you toward what to do next.