Design Direction

for people building something real.

As a former Director of Design for a mission driven company, I have a set of skills honed to help founders, creatives, and teams doing meaningful work.

Are we a fit?

My value is in cutting through noise and making good things stand out. It’s calm, decisive stewardship of your vision with a creative spin— so your design feels as intentional as your product.

I believe I can help you if:

  • Have a product, practice, or point of view you care about — and believe that design can take you to the next level

  • You want a visual and narrative presence that reflects who you are as much as what you make. (Branding)

  • Want fewer decisions in the design realm, and are ready for calm expertise and advice.

While much of my work is with products and small teams, I also work with individuals whose name is the brand — founders, artists, consultants, and public-facing creatives.

In these cases, design direction focuses on clarifying how you show up visually and publicly: your website, portfolio, social presence, and overall tone, so you attract the kinds of clients, opportunities, and collaborations that reflect who you are and what you do

My Process

0

Intake

Request a free consultation: you share what exists + what’s not working

1

Align

I summarize my understanding to confirm what your biggest challenges are.

2

Proposal

A clear sense of how I can help, with scope and cost upfront — or guidance if it’s not a fit.

3

Collaborate

We work together to deliver real, immediate value, and support a with a clean handoff.

  • "Incredibly intuitive, insightful, and creative, with a rare ability to reveal and refine our optimal design direction as it evolved naturally through our collaboration"

    Vatra Amidzić, COO of HERØDOSE

  • "[Austin] impressed us with her knowledge, but even more so her willingness to share her insights and guidance for success, all while stating clearly she would not be the best fit for our team"

    Anonymous, Founder of stealth brand

Request a free consultation

Request a short call to see if we’re a fit. If it’s not, I’ll still point you toward what to do next.